“There has been plenty of hype surrounding the launch of Miami’s newest cool guy retail spot, and now it’s time to get a closer look at UNKNWN.

When we got the word back in June that LeBron James and Akron childhood friends Frankie Walker, Jaron Kanfer, and Mike Hurley were teaming up with Vegas’s style guru Chris Julian on a new spot in MIA, we had to get down to the nitty gritty. Following the recent launch of their website and official announcement of the store’s opening December 16th in Miami’s high-end Aventura Mall, UNKNWN is poised take over South Beach.

We hooked up with Mike Hurley, one of dudes behind UNKNWN, to find out what’s to come and to get a closer look at some of the goods UNKNWN will be slinging from A.P.C.Christopher KaneJust DonBand of OutsidersOriginal FakeMark McNairy and others. With the beautiful Florida beaches as their backdrop, check out some looks styled on the crew, shot by Samantha Jo Alonso.”

Click here for the full interview

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