6 years ago when we opened FRUITION, we had a vision to reach our community further than the retail landscape. We wanted to build a door of opportunity with hopes to not only progress the fashion community but more importantly to uplift our community using fashion as our platform. I am thankful for the relationships that FRUITION has aligned us with. When the purpose becomes bigger than yourself everything else becomes secondary. There’s nothing more rewarding than giving back to our community.

While in San Francisco, I partnered up with Undefeated SF and Nike Sportswear to launch our Mission I’m-POSSIBLE Series t-shirt. The event was a success as 100% of proceeds were donated to the Leukemia & Lymphoma Society.

Thank you to Eddie Cruz, James Bond and the entire Undefeated crew and of course Nike Sportswear for making this event possible.

Undefeated SF

One of our loyal customers came through wearing our first collaboration t-shirt with UNDEFEATED!

Mr. Jian Allen (Jordan Brand), Kristen (Nike Ekin) and their lovely family blessed the event.

Beautiful Nike Sportswear’s head ladies in charge always showing their love and support!

My pretty Miami girls of We Can Pretend and Ja Tecson blessed us with their energy

FRUITION Las Vegas & Undefeated San Francisco Crews Unite!

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word of the day

"Your focus determines your reality. Keep your eyes fixed on the prize."