PROJECT recently was in town and we (FRUITION & Undefeated) were honored to take part in this special presentation curated by famed men’s fashion consultant and internet phenomenon, Nick Wooster and merchandised by my partner Chris Julian.

As PROJECT’s Creative Advisor for the new Men’s Collections initiative, the iconic Wooster curated an experiential, tailored installation for PROJECT Las Vegas at Mandalay Bay.

As modern men look to combine both heritage and innovation in their personal style, urban gentlemen worldwide will appreciate Wooster’s uncanny ability to pinpoint and reinvent the contemporary market’s most relevant trends — while instinctively referencing menswear’s classic heritage. As such, Wooster’s experiential Men’s Collection installation featured lifestyle brands and concepts that reinterpreted key staples with those new, interesting details that help define a man’s identity.

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